Viva Cuba!

Cuban influence has swept through the London collections this spring summer season giving us a reason to be engulfed by a Latina influence that is both tailored and relaxed. Ultimately it all revolves around the Guayavera shirt, commonly recognized as the Mexican wedding shirt but most recent and popularly known as the Havana or cigar shirt. This trend has a very vintage flare but also evokes a modern twist. Its old school charm and class inspires men to be laid back while the tailored texture appeal also portrays a street life of drinking rum, smoking cigars and hanging out on the backstreets of Havana.

VivaCubaReiss

Source: Reiss

Take the plunge with a tropical floral or printed Havana shirt; it’s very similar to a classic Hawaiian or retro bowling style with a distinct collar, short sleeve and straight hem. Pair it with casual suiting or opt for a chino pant. Panama hats are also a key item to capturing the appearance of Cuban style, ideal for off-wear duty in high summer and a genuine essential to stay cool and shaded on those hot summer days.

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Source: Hentsch Man

For a deeper glimpse into this trend, Hentsch Man’s La Cantina completely captures this movement. A burst of Cuba with prints of oversized floral blooms accompanied by hues of pink aqua and yellow, it has you immersed into this direction and is a refreshing outtake of newness and a reason to get excited for summer time.

Shana is a 10+ year fashion retail veteran, specializing in buying and product development. A fashion design graduate who travels the globe inspired by the cultural differences in fashion. Toronto based trend & style professional whose enthusiasm has led her to work for some of Canada's leading fashion retailers. A passionate product enthusiast who continuously loves communicating the next big thing!

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