Surf’s up!

Surf culture has made a tremendous impact over the years and continues to be a dominate summer trend for men.  With a mega chilled vibe that brings the beach and a touch of Aloha into sport and casual fashion, this trend has left the shore lines and heads straight for the streets.  Surf inspired clothing has gone uptown and turned into a style statement – not only  for surfers but for the lovers of comfortable, practical sport clothes.

Surfs Up

Source: Brunotti

From retro style Hawaiian to Baja California road trip, rad prints evoke surf – centric laid back attitudes and tickle your visual senses.  Boardshorts, street trunks, t-shirts, and tank tops all promote this trend.  Faded sun-washed styles add a hint of vibrancy while bright colours and loud patterns will ensure that you’ll get noticed; your look can be as loud or as subtle as you want.  Sweats, hoodies and sweaters are needed for those chilly nights, whether surf side or backyard side.   You are sure to stay comfortable representing the spirit of hanging ten and living the dream.

Surfs Up1

Source:  Roark Revival Instagram

A new popular surf/skate brand called Roark Revival has surfaced over the years  and garnered a lot of  attention weaving an adventure story into a timeless line of lifestyle products, t-shirts and trinkets. Be sure to check it out! It’s an inspiring brand that will have you stoked to chasing waves and adventure.  With summer in full swing and summer vacations fast approaching there’s no better way to get equipped from the selections of surf and casual garments out there.  Have fun and party on dudes!

Shana is a 10+ year fashion retail veteran, specializing in buying and product development. A fashion design graduate who travels the globe inspired by the cultural differences in fashion. Toronto based trend & style professional whose enthusiasm has led her to work for some of Canada's leading fashion retailers. A passionate product enthusiast who continuously loves communicating the next big thing!

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